Floating Bars
USING SOCIAL LIFE TO BRING RIVERS' LIFE BACK
HEINEKEN
@LePub São Paulo
Pinheiros river and its tributaries are crucial to Sao Paulo, 5th biggest city in the world. But years of misuse transformed it into a dead river, invisible to its population and neglected by society. Floating Bars is more than a brand project, is an action to remind people of the relevance that Pinheiros river once had and still does to the city.
Role:
Art Assistant