We Play As We Live


THE PARTNERSHIP KICK OFF BETWEEN NIKE AND THE URUGUAYAN NATIONAL TEAM.





NIKE@Wieden + Kennedy









Nike is determined to show that Garra Charrúa makes Uruguay the nation
with the most World Cup trophies per capita. And for the opponents,
here's a warning: you may win a game, but you'll also walk away with a trauma.
Role:
Concept
Art Direction
Design
De