IRL Emoji


THE FIRST EMOJI YOU CAN TASTE IN REAL LIFE






HEINZ @LePub São Paulo







Year after year, people have asked for a ketchup emoji. And yet Unicode, the company that approves emojis, have always rejected it. So Heinz decided to create it for them.
For real. The IRL Emoji is the first emoji you can taste in real life. By using wit and deftly subverting the emoji culture, Heinz took the whole internet by storm. Then, once fans
got their hands on our emoji, they organically turned it into stickers to use online, finally getting their much awaited ketchup emoji. Sorry, Unicode. 😉
Role:
Art Assistant








CREATIVE TEAM
CCO: Felipe Cury
ECD: Alex Adati e Greg Kickow
Copywriter: Eduardo Cometti & João Eustachio
Art Director: Isa Yamada, Gabriel Santos & Marina Maia Meireles