IRL Emoji
For real. The IRL Emoji is the first emoji you can taste in real life. By using wit and deftly subverting the emoji culture, Heinz took the whole internet by storm. Then, once fans
got their hands on our emoji, they organically turned it into stickers to use online, finally getting their much awaited ketchup emoji. Sorry, Unicode. 😉
Art Assistant
CREATIVE TEAM
CCO: Felipe Cury
ECD: Alex Adati e Greg Kickow
Copywriter: Eduardo Cometti & João Eustachio
Art Director: Isa Yamada, Gabriel Santos & Marina Maia Meireles