Our Courage 
Made Us Giants

VASCO DA GAMA'S PARTNERSHIP ANNOUNCEMENT










NIKE @AKQA CasaWe marked the start of Nike’s partnership with Vasco da Gama by turning
São Januário into a lighthouse. At night, a living beam swept the facade
and the neighborhood, opening routes instead of following coordinates.

The concept draws on Vasco’s origin as navigators, when the map runs out,
courage becomes the beacon and instinct charts the course.

Role:
Art Direction
Design