Made it? Made it


YOU AND YOUR TEEN CONNECTED






Uber @AKQA São Paulo
















On the first campaign for Uber Teen Accounts we highlight the unpredictable life
of teenagers. While parents will always know when they made it, they won’t always know what they actually did once they get there.
Role:
Concept
Art Direction
Design










Directed by
The Youth

Creative Team
CCO: Renato Zandoná
GCD: Felipe Petroni
ACD: Daniel Neme & Marcos Lee
Art Directors: Marina Maia Meireles, Tai Reis & Matheus Franzoni
Copywriter: Lucas Negreiros & PC Santos





Photography by
Gabriel Bianchini