Rift Store


BUY YOUR AIR JORDAN DIRECTLY 
FROM THE SPIDERVERSE 














NIKE @Miami Ad School
The Rift Store is a shopping experience crafted for the launch
of the Air Jordan 1 "Next Chapter" through a digital hunt,
with clues released on social media and additional campaign
extensions for out-of-home (OOH).

DA: Bianca Takahashi,
Julio Cesar &
Marina Maia Meireles

CW: Bruna Lüdke









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